Adidas Running Shoes
Adidas, a German company, is international. It designs and produces athletic wear such as shoes, accessories, and clothing (adidasgroup.com 2014). Adidas is Europe’s largest manufacturer of sportswear, while the Corporation is global number two. Adidas’s range of sports shoes includes soccer shoes as well as running shoes. However, this essay will focus on Adidas running sneakers.
Adidas shoes for runners are durable, multi-colored shoes. They are available in a variety of materials, including synthetic leather and fine leather. The shoes are made with mesh technology that is engineered from stretch mesh. This makes them more breathable as well as tougher. The shoe is also more comfortable (runningshoesguru.com, 2015).The sole of the shoe is traditionally made from foam but of late, Adidas has added the Springblade design. This shoe’s sole now has micro-foam beads. The shoe’s responsiveness is enhanced by the micro-foam beads. This innovation ensures the shoe’s comfortability in all seasons and at all temperatures. Runners or joggers who travel different parts of the globe or exercise on different terrains will benefit from the comfortability of this shoe (runningshoesguru.com, 2015).
Adidas is the 2nd largest producer of sportswear in the world. But, the company’s market share has declined since 2011, when it was 9%. Over the years, sales of Adidas have been steadily increasing. The company’s net sales reached 16,915 million euros in 2015 alone. Nike is now a competitor to the company, with 48% of the US shoe market (highsnobiety.com).
Adidas shoes sales have seen a steady rise over the years. Due to increased awareness and star endorsements, more people are interested in the brand’s footwear. Adidas ran shoes worth 5,835 Million Euros in 2000. The sales reached 6,112 millions Euros in 2001. The sales increased to 6,523 millions Euros in 2002. In 2003, began to decline. They reached 6,267 millions Euros. Sales declined to 5,860 million euros in 2004. 2005 saw sales rise slightly to 6,636 millions Euros. The sales reached 10,084 million euros in 2006, a remarkable increase. The sales grew slightly to 10,299 millions Euros in 2007, according to statista.com.
In 2008, sales increased slightly to 10,799,000,000 euros. The sales decreased slightly to 10,381 millions Euros in 2009. With a record 11,990 million euros in sales, 2010 saw sales rebound. Sales grew steadily to reach 13,322 millions Euros in 2011. Adidas ran shoe sales reached 14,883,000,000 Euros in 2012. Sales decreased to 14,203 million euros in 2013. Sales increased slightly to 14,534 millions Euros in 2014. 2015 saw Adidas’s highest-ever sales year, with 16,915 million euros (statista.com).
Various age groups purchase Adidas running shoes. The market share for Adidas running shoes is highest among those aged 45-64, who account for 23.6% (www.adidas.com). These are middle-aged. These people need to exercise a lot because their metabolism slows down. Therefore, they will be searching for the best running and jogging gear. Adidas allows sports stars to endorse its products. These people are often fans of these sports teams and will buy the shoes after seeing their favorite athletes wearing them.
Adidas shoes are most popular with men (83% of total market). This is due to more women participating in sports today than men. Adidas running shoes have been endorsed more by men than women, because of this popularity and more male-dominated teams in sports.
Adidas running sneakers are more popular in men because they can be worn for various occasions. There are many options for women to choose from when it comes to shoes. Men might not need to change their shoes for every occasion. The same type of shoe can be worn by men for multiple occasions.
According to Oxfam Australia Adidas is committed to leading the market for sports shoes. They use marketing strategies to drive business development in emerging and established markets. Adidas recognizes the importance of providing a great customer experience in order to be successful. Adidas is now focusing on the areas that offer the greatest consumer experience. Adidas decided to invest in more running shoes, mainly in USA and Russia. These are the regions with the greatest medium-term and long-term profitability. They also have the greatest and most diverse consumer experiences. These markets are also expected to offer the most ‘attack’ or competitiveness (Oxfam Australia 2011, 2011).
But the real question is how Adidas has managed to make such a huge impact on the consumers of these geographic regions? (Bloomberg.com). Adidas products are sold all over the world. Partnerships with internationally-recognized sporting apparels are one example of major promotional moves. For example, major promotional moves such as partnerships with internationally recognised sporting apparels (e.g.
Adidas running shoes are very popular in China and Russia due to increased track participation and poor eating habits.
It is important to consider the household experience of Adidas running shoes success. Annual Report has shown that Western Europe generates 25% of the company’s retail sales. This is statistically proven. North America was closely behind, accounting for 21 percent of a household income of fifty-thousand dollars. This made it feasible. China, Russia, Latina, and Latina accounted the rest (Annual report, 2012).
Adidas currently owns one-hundred and thirty outlets worldwide, including franchised locations in Beijing. There are many global ventures but none with the same level of customer service as the one located in Santilun. It’s the biggest Adidas outlet and has excellent facilities and services. It has the most up-to-date technology and offers great customer service. The large floor space allows customers to explore the luxury brands Adidas has to offer and also displays them. According to recent statistics, customer satisfaction has reached eighty-two%. Management is striving to get to ninety plus percent.
It is true to believe that China’s large, powerful population and its high average household income are major reasons for Adidas great customer reception in Santilun (Adidas Giants.com). The large customer base is also a result of the high demand for Adidas shoes in Europe.
Adidas is based in one hundred and sixty countries with an annual production of six hundred and sixty million product units that generate fifteen billion Euros (all figures according to 2014/2015 statistics).Consequently, Western Europe especially Germany own or rather control the largest percentage of consumer units per outlet type.
It is important that you remember Santilun in China was the most customer-friendly, while Western Europe is the leader when it comes to consumer unit sales. This begs the question: How does Western Europe do this? Consider first that Western Europe is composed of many countries, such as Russia and Germany. It is made up of many countries (e.g. Russia and Germany), which makes it an enormous market. Marxe Wolfe states that many countries of Western Europe are economically powerful. One hundred and sixty billion production units are produced annually. Twenty-five per cent of these units are controlled by Western Europe (Marxe Wolfe Current Art, 2010). This amounts to approximately one hundred seventy million production units annually.
Adidas is known for its distinctive branding which features three parallel bars. It has been able to achieve a large percentage of brand-categorical consumer units in Europe’s larger regions. Although it’s difficult to give brand statistics per unit number, it’s much easier to use a basis for monetary value. Let’s take, for example, the partnership deal it has with NBA/NBDL/WNBA. The cost of a clothes sale was over four hundred millions US dollars.
Its major sponsorships and partnerships with major clubs such as Real Madrid, Bayern Munich and Marseille make it a global brand. It doesn’t stop there. The brand continues to be recognized through its national teams in Argentina (Sweden), Spain, Colombia, Mexico and Russia as well.
Adidas sponsors many famous players like Steven Gerrard and Lionel Messi. Adidas’ sponsorship of Manchester United for seven hundred fifty million euros (Manutd.com) was their most significant consumer branding success.
Pricing units are a key factor in pricing merchandise. Adidas’ 2014/2015 net earnings flow of six hundred million production units is the largest unit of pricing. All prices are equal in all markets. It doesn’t employ penetrative price but keeps the high price level due to psychological reasons of consumers that the higher price means better quality.
Adidas running shoes have been voted the best in sportswear. These shoes are available in many styles and colors, as well as being extremely durable and comfortable. Adidas running shoes for women and men are available. They are made to fit every size and age.
adidashoes.net has the best deals on Adidas running sneakers. Here’s a complete list of Adidas shoes:
* Adidas Pure Boost shoes- 140$
* Adidas Pure Boost ZG Limited Edition-150$
* Terrex X King Shoes 160$
* Terrex agravic GTX shoes – 160$
* Terrex-Agravic Shoes – 140$
* Climaxheat Boost Shoes – 105$ vs. 150$
On order, we can deliver your order anywhere in the United States, Canada or Asia. The shipping fee is included in the order. www.adidashoes.net is our online site. Our shops can also be found in Canada.
We have worked with Adidas to promote their running shoes. For example, the ClimaxheatRocker Boost is now down to a very attractive 105$ from 150$. The manufacturer has also allowed us to stock the newest Adidas shoe, the YEEZY. It is meant to appeal to 14-17-year-olds, who happen to be the most likely to purchase Adidas running shoes. Next month will see our first order! Order quickly! Limited editions of this shoe are available.
A gift hamper with AXE cologne, extra laces and headphones is included for each shoe pair purchased. Women can also get Demure perfume, Calvin Klein Yoga trousers, and headphones. Grab this deal while you can!
