Table of Contents
Good customer service is a positive thing
Why is it important that Adidas beats their competition?
How important is customer service to brand awareness?
Good customer service is a positive thing
My opinion is that good customer service makes a company more likely to keep loyal customers. Customers who are loyal will be more likely to recommend the company’s services to their family and friends. Adidas will see an increase in its customer base. Furthermore, consumer care can improve brand satisfaction, customer engagement, as well as increase sales.
Adidas needs to be better than their competition. Good customer service can make customers feel valued and loyal. Adidas’s tendency to make their customers unhappy may be a boon for Nike, a competitor that sells sportwear. Adidas has more revenue than Adidas. The brand also has a greater platform and revenue than Adidas. In 2018, they made $24.2billion from their footwear business. Adidas’ footwear sales generated $15 billion in revenue. Adidas sneakers have seen an increase in sales of $5.8 Billion since 2015. This is a 17.6 percent increase over 2015 and Nike shoes only $4.3B at 6.8 percent.
Adidas’ poor customer service will not only be a benefit to them but also cause them to lose their loyal customers.
Adidas wins when it is about embracing a streetwear style by more heavily relying on footwear. This is in contrast to Nike’s more sporty approach. It is evident that Adidas is hoping to gain more market share by partnering with music and entertainment influencers like Kanye West and Beyonce, who have been shifting their sportswear from their gym to their Adidas office.
Brand value is a key factor in influencing market volume. Because buyers tend to gravitate to brands with strong reputations, brand values are important. Adidas is an example of this. When it introduces a new product they get a lot more customers buying it.
Customers can have negative impressions of a brand if they experience poor customer service. A great customer experience can make a difference in how customers view your brand. These attitudes will be dramatically affected by social networks.
Adidas is more likely to be contacted by unhappy customers than those who are satisfied. This is because of human nature. Customers who are happy with Adidas are less likely to tell others about their bad experiences. Adidas will have more to do to get their loyal customers back.
Adidas must do more than just create loyal customers. They also need to be able to provide simple support for their customers, such as providing reliable and polite help when they need. Brand growth is all about setting and achieving goals.
Adidas’s brand awareness is a great way to help customers choose them as their first choice. Adidas is more popular if customers feel they are treated well.
Adidas must research the impact of customer service on consumer expectations and how customers respond.
