Colonel Sanders: “Remember that failures can be the stepping stone to better things”
Colonel Sanders is a man of hard work who has struggled all his life. He began working to support his parents at a young, but very inexperienced age. In the U.S. military, he was discharged at age 16 after he had somehow entered. After he was discharged from the U.S. army for misbehaving with his coworkers, he found work selling insurance door-to-door. In his 40s, he started his own chicken dish business. However, an argument with his competitor led to the first failure. After that, he purchased a motel which was destroyed by fire. However, he did not give up. He rebuilt the motel and it was once again closed down because of World War II.
Sanders developed the idea to cook chicken in pressure fryers instead of oil-frying, which is high in cholesterol. It was rejected 1,009 a time before Pete Harman decided to accept Sanders’’secret Kentucky Fried Chicken’ recipe and agree to take on a franchisorship. KFC was at the height of its success. Sander’s ‘secret recipe’ was in high demand and several restaurants franchised this concept, paying $0.04 per chicken. Sanders started to make a lot of money from his restaurant. He re-invested the profits to expand his franchise. Sanders experienced bad luck when his business started to boom. His customer base dropped from almost 100 per cent after Interstate 75 construction. Sanders was unable to reach break-even and had only his savings plus $105/month in social security. Sanders was experiencing a severe depression at the time, but he did not give up. Instead, he developed a plan to open KFC restaurants and hire KFC personnel across the country.
Sanders had a big break. He sold his franchise and drove around from restaurant-to-restaurant in his car. Sanders slept in his rear-seat car for a while, but eventually, potential franchisees came to Sanders. KFC soon became a franchise that was recognized internationally and gained a great deal of fame. Sanders’ Kentucky Fried Chicken Corporation was sold to John Y. by Sanders due to his age for $2,000,000. Brown Jr. & Jack C. Massey. Sanders was hired as a brand ambassador. Sanders’ logo is the most recognizable KFC branding today. His goatee is a symbol of delicious chicken all over the world. Sanders’ desire to succeed helped him overcome failures to expand KFC internationally. “An entrepreneurial person is not just someone who runs a company. It’s a person who is responsible for making things happen.
