Table of Contents
Face-to-Face time
Your Message on Motion
Use Social Media to Say It
Customer service could be the difference between success and failure, even when you’re selling the most innovative product in the world. A survey by American Express found that more than half the consumers had cancelled a purchase due to poor service. The survey revealed that 15 people on average share a negative service experience compared to just 11 for a positive one.
It is important to train your team in providing exceptional service to capture the intended purchase. Your customers need to feel appreciated. The results will be evident if you make the customer’s experience as enjoyable as possible. 7 of 10 consumers will pay more for a business that offers great service. How much? Well, millennials will spend up to 21% more for better service.
Face-to’-Face-Time It is more difficult than ever for you to create a connection with your customers and gain their confidence. The perfect way to accomplish this is through onsite visits. The value of in-person interaction is invaluable for building a rapport with potential clients. People constantly choose between brands. By hosting onsite events, you can set yourself apart from your competition. When prospects associate feelings with your brand instead of just emails, they will become more engaged. If your onsite event is tied to a specific offer or is inspired by a particular season (such as a Fall Festival), then it is worth doing. Then, sit back, relax, and watch as the magic happens! Email can be a powerful tool. Statistics prove this.
MarketingSherpa’s research shows that 86% are satisfied with receiving promotional emails once or twice a week, and 61% receive them weekly. When a customer joins your emailing list, it is up to you to keep in touch and make sure they remember your business.
The opt-in email allows you to target your marketing to a specific audience who has asked to be contacted.
Business Insider defines opt-in mailing list subscribers as “a group of highly responsive, action oriented subscribers, who are likely to make a purchase sooner or latter.”
Make Your Message Vivid According to Forrester Research’s research, a video of one minute is equivalent to 1.8million words. Video is highly engaging, enticing, and influential. Video content is an important part of marketing. In fact, people watch videos for a third of their online time. A video on your website increases the likelihood of it appearing in search results by 50 times. Your site will be visited for 2 more minutes if it has video content. You should keep your videos short. Videos that are under 90 secs have an average retention of 53%.
Speak up with Social
In the next 60 second, 400 new Facebook accounts will be created. Instagram will be used by the average user for 53 minutes today. LinkedIn is expected to reach 9 billion content impressions by the week’s end. You will be irrelevant on the global market if you don’t use social media to maintain relationships with consumers and distribute content. You should take into consideration a few elements when creating your social strategies.
Brand voice – Use a consistent and clear voice to create a dialogue with your target audience. Do not copy and paste your Facebook posts to Instagram. Take advantage of the features that are unique to each platform.
Content – Create content ranging from industry-specific, to community-based and customer-related.
Visuals- Use high-quality original images or stock photos to deliver your message.
Advertising – Boost your campaign with social media ads. You can create a targeted campaign, then analyze the results and update it based on your findings. Facebook ads such as carousel and video ads offer mobile optimization. You can also get a lower rate of cost-per-click.
Share original content on your personal profiles and pages to gain more followers. More Mobile. More Mobile. Over three hours are spent on mobile devices every day. Mobile advertising is becoming one of most important platforms for marketing.
Mobile devices allow consumers to quickly access information and make decisions. Facebook and YouTube top the list of most-used mobile apps!
Facebook can be used to:
Define your Brand
Talk to Prospects
Use YouTube for:
You can use video content to convey your message
Instagram is a great way to:
Establish a Relationship that Continues
Prospects to Engage Research has shown that 80% Instagram users connect voluntarily to a brand.
Google:
Google Display Ads and Search Ads can help you target prospects.
